aUBREY EXUM

b.s. iNTEGRATED MARKETING & COMMUNICATIONS

Aubrey Exum is a rising senior at the University of Mississippi pursuing a Bachelor of Science in Integrated Marketing Communications with a minor in Business. With an anticipated graduation date of May 9, 2026, she is building a strong foundation in strategic communication, brand development, and business strategy.

experience

PROFESSIONAL EXPERIENCE

Linde – Sales, Business & Marketing Intern

The Woodlands, TX | May 2025 – August 2025

• Supported the South Region Sales Director in B2B prospecting, client outreach, and pipeline development initiatives.

• Developed targeted marketing strategies and sales campaigns to drive regional growth and exceed revenue targets.

• Conducted in-depth market analysis and competitive research to identify new business opportunities.

• Created executive-ready presentations and client research reports to support strategic sales initiatives, including a $1M+ Blue Origin revenue project.

• Assisted with CRM management, cold calling efforts, and cross-functional communication between sales and marketing teams.

The Daily Mississippian – Multimedia Producer

Oxford, MS | January 2025 – April 2025

• Produced engaging video and digital content for social media platforms to increase student engagement.

• Covered campus events and collaborated with reporters to deliver timely multimedia storytelling.

• Edited video content and optimized posts for digital performance and audience reach.

Southvalley Plaster – Marketing Coordinator

Albuquerque, NM | May 2023 – January 2025

• Led brand imaging, outreach initiatives, and digital presence for a construction and stucco company.

• Supported office operations and HR coordination while maintaining marketing materials and communications.

• Assisted with vendor communications, project documentation, and brand consistency efforts.

Power Move Marketing – Marketing Intern

Remote | August 2023 – December 2023

• Collaborated with account managers to create strategic digital marketing content and campaign assets.

• Contributed to campaigns generating over 2.3 million views for client accounts.

• Assisted with content planning, social media execution, and performance analysis.

B-Unlimited – Sales Associate

Oxford, MS | July 2024 – March 2025

• Generated over $60,000 in revenue through consultative sales and customer engagement strategies.

• Assisted with visual merchandising and in-store marketing initiatives to enhance brand presentation.

• Managed inventory processes and supported daily retail operations.

Kendra Scott – Sales Associate

Albuquerque, NM | September 2022 – July 2023

• Achieved an average 40% conversion rate through personalized customer engagement.

• Supported in-store promotions, pop-ups, and philanthropy events to increase brand visibility.

• Maintained store merchandising standards and customer experience excellence.

Sunglass Hut – Keyholder

Albuquerque, NM | March 2022 – September 2022

• Managed opening/closing procedures and supervised sales floor operations.

• Delivered product education and enhanced customer engagement strategies.

LEADERSHIP & ENTREPRENEURSHIP

Aubs & Shelbs Creative Co. – Co-Founder

Oxford, MS | July 2023 – Present

• Built and launched an e-commerce brand generating $16,000+ in revenue.

• Designed and developed the Shopify website, product collections, and brand identity.

• Managed social media strategy, SEO, content creation, and pop-up event marketing.

• Coordinated B2B and B2C sales initiatives and community engagement campaigns.

With Grace & Light Blog – Founder & Content Creator

May 2024 – Present

• Write and publish faith and lifestyle content to inspire and build digital community.

• Manage full content lifecycle including writing, editing, promotion, and audience engagement.

• Optimize blog and Instagram content for growth and brand storytelling.

Pi Beta Phi – Director of Public Relations & Marketing

December 2023 – December 2024

• Led PR strategy and marketing communications for a 600+ member organization.

• Managed chapter website, branding, merchandise, social media, and promotional materials.

• Oversaw event branding for homecoming, philanthropy campaigns, and campus outreach.

• Supported fundraising initiatives contributing to $60,000+ for Read, Lead, Achieve.

Pi Beta Phi – Co-Chaplain

May 2024 – Present

• Planned community engagement events and wrote content for chapter-wide communications.

• Fostered cross-organizational collaboration through campus spiritual initiatives.

Olive & June – Campus Ambassador

June 2025 – Present

• Promote brand awareness and sales through campus activations and promotional events.

• Execute marketing campaigns and brand challenges to increase product knowledge and engagement.

PRSSA (Public Relations Student Society of America)

November 2025 – Present

• Member-at-Large, supporting professional development in public relations strategy and communications.

Ole Miss Women in Business

January 2023 – Present

• Active member participating in professional networking and leadership development events.

Ole Miss Cru

January 2023 – Present

• Support outreach initiatives and assist with social media optimization efforts.

Ole Miss Panhellenic Philanthropy Committee

March 2025 – Present

• Assist with merchandising strategy and event planning for campus-wide philanthropic initiatives.

Creative portfolio

Below is my creative portfolio. Items range from banners to publications. These were created in class, during my role as the Director of PR & Marketing, and in my spare time while running a small business.

publications

Director of PR & Marketing

As Director of PR & Marketing for Ole Miss Pi Beta Phi, a chapter of over 600 members, I oversaw all chapter communications, brand partnerships, promotional campaigns, banner design, and merchandise development.

I led and managed a 60-member marketing committee, providing strategic direction to ensure cohesive messaging, strong brand alignment, and successful execution of all marketing initiatives. During my tenure, I conceptualized and produced 30 large-scale banners and launched over 25 custom merchandise pieces, strengthening chapter identity and increasing campus visibility.

In addition, I played a key role in planning and executing philanthropy events that contributed to raising over $60,000 for Read Lead Achieve, supporting literacy initiatives and reinforcing our chapter’s commitment to service and community impact.

Business Article

Authored and designed a comprehensive business article as part of Integrated Marketing Communications 404: Market Research at the University of Mississippi (Spring 2025), taught by Staci Smith.

The project involved conducting focus groups and performing in-depth primary and secondary research throughout the semester to analyze our selected topic and develop data-driven insights and strategic recommendations.

The MarComm Hub Publication (2024)

Created and published in Integrated Marketing Communications 390: Advanced Writing at the University of Mississippi (Fall 2024), taught by Itzhak Mashiah.

The work was selected and featured in the 2024 MarComm Hub, Volume 3, highlighting excellence in strategic communication and advanced writing.

Co-Founding Aubs & SHelbs Creative CO.

Since founding our e-commerce brand, my sister and I have generated over $16,000 in revenue through thoughtfully designed, self-produced products. Every item in our collection is conceptualized, designed, and created entirely by us — from initial idea to final sale.

In addition to building and managing our online storefront, we have successfully hosted multiple pop-up shops to expand brand awareness, cultivate community engagement, and drive in-person sales. Through this venture, I have developed hands-on experience in brand strategy, product development, digital marketing, and customer acquisition.

E-commerce Website Link: https://aubsandshelbs.com

Power Move marketing internship

Collaborated closely with account managers to develop and implement innovative digital marketing strategies for client campaigns. Completed weekly performance-based assignments that received structured feedback, strengthening my strategic thinking and content execution skills.

Contributed to campaigns that generated over 2.3 million views on a client account, demonstrating the effectiveness of data-driven marketing techniques. Gained hands-on experience in a fast-paced startup environment under the leadership of CEO Hailey Brooke.